Statistics and Business Research Efficiency Methods

Question: Discuss about the Statistics and Business Research Efficiency Methods. Answer: Introduction: Now a days internet is the most influential medium of advertising in the new world. The internet is the fastest growing medium with millions of users. So it will be an advertiser's dream to expand their business throughout the web. It requires a new strategy and thinking. So it needs geographical coverage with different test and preference. It includes many kinds of marketing such as email marketing, social media marketing, mobile advertisement, etc. So it needs a relation between both publishers and an advertiser. Lees cost effectiveness give this business a significant scope than any offline adds. As different users have a different operating system and different web browser so any advertising company should take care of that online ads may appear at various users directly, and it should be very user-friendly. Aim of the Research The main aims of choosing this project is to make online advertising in such a way that consumer dont get bored or irritated with online ads and also to attract them in a different way. Theory, assumptions, background, literature: Marketing is more than just distributing from the manufacture to the final customers. The online marketing is mainly depends on consumers demands to pick and choose in the communication with the several brands through the Internet (Sheehan, 2010). The internet advertising companies have an aspiration to assess and identify the competence of their campaigns to the boundary. Likewise, the clients are very eager to be familiar with that how efficient the campaign is as well as what kind of returns with profits they can imagine. There is often a difference between the technical implementation and the economic understanding of business. The lack of understanding of different directions may result in software that has not been fully worked out (Drew, 2002). So to achieve a better place online advertising one must take care of customer survey and customers feedback. An Online Advertisement management program that was developed to handle online advertisement should be very familiar with every operating system and every software platforms. Variable and hypotheses: The leading four theories upon which the online advertising based is appearance of ads, simplification, cost effectiveness and software platform. So in programming concept designing and appearance of ads are the primary variable. And customer nature and behaviour is the independent variable. Customer behaviour can be of three types. Some costumes always look for brands in less cost. So you have to take care of the fact that your selling or giving good products add and also giving customer first trial pack or less cost for the first time (Duffy, 2007). Thus they will be connected with you. And some of the customers are very busy in their life, so they order through online ads and always found more friendly adds thus they dont need to spend so much time with that. So your software must be very simpler and user-friendly. And some of the customers don't open adds for privacy problem and security problem. So you have to assure your customer that all their login or search is secure. So you have to mention everything in your privacy criteria clearly (Hanafizadeh, Behboudi, Hasanabad, 2014). So according to hypotheses if we go with the first choice then we have to reduce our products cost which is not possible for every product. And if we go with the second option then we have to keep our brands unchanged or have to improve. But with that previous kind of people will be less attracted. So we have to maintain both brand reputations and less cost effectiveness. Operational definition and measurements: Advertising represents influential as well as probable selling message to the accurate projection for product services which have the lowest probable cost. Advertising is a very artistic way of communicating with the customers. The main characteristics one advertisement should have to get on their objectives are excellent communication skills and excellent convincing power. An advertising company should care of some objectives when it is conducted for advertising that is to identify and narrow down targeted audience from the general audience. To undertake the goal of getting high sales conversions and revenue a company should take care of that their act going to the right track and it should be more attractive than any other companies top (Rosner, Halcrow, Levins, 2001). The company should use advertising to encourage trail users of new products. To grow the sales and profit, a company should follow some tricky rules as to give off on some products and incentives to first time buyer s. The company must deliver the original product at stated price according to their promises. Research objectives: There are mainly three objectives that we have to look at. Enhancing client engagement and developing relationships with prospects. To identify and narrow down targeted audience from general audience is also the primary objective. Continuity means one should concerned aboutkeeping the existing customers to stick on to the product. That means keep bringing new in products and advertisement to keep the existing customer. Another objective is how u will attract your customer with brand switch. It means to convincing customers to switch their products in competition with other company. Research questions: Will the targeted audience notice the ad? Within a lot of fake advertisement its very hard to attract the consumer, but if consumer gets a clear picture of your ad then it is possible to attract targeted people. What potential changes can be made to improve the impact of the ad? Increasingly, many companies test their ads before they are released to the public to prevent unexpected reactions and ensure their message isclearly communicated. Will the ad have an effect on purchase limit? Its also tough to get an effect on purchase limit. People have behaviour to attract in such like ad that shows 10% off 20% off. So to increase that one has to look upon that. Research design and methodology: To create a significant place in online marketing industry one should take care of some rules and regulations (Methodology, 2007). That are the type of advertisement and web pages where it will appear and hope it will integrate with content and how fine it coordinated with advertisers target audience. Traditional media advertising is very inefficient advertising technique than online advertising. So the web should permit the advertisers for gathering complete information on who saw an ad as well as when and in what background also how many times by which one company can get to know that which products add are more popular (Dahln Edenius, 2007). Creative design of the home page is critical to attracting any of the customers at her first glance within some time the users should get the thought regarding the website as well as where to go inside it. For that to spread your ads all over you, have to use most of the language to serve your ads, to communicate will different languages peop le. This technique was introduced at 1994. Then it was not so popular. But with the increasing day it became much popular. The growth of online advertisement in 2011 gets doubled than 2009. So with the upcoming days appurtenance of advertisement should be more attractive to attractive people. Instrumentation/sampling: To create a well-reputed advertising business one should take care of so many criteria. First one needs a good web designer to design an attractive and motivated web page (Buckland, 2004). It also matters that how fast does the site the download so you should not make your software program more complex and time effective. You also take care of the graphics used in creating the web page. Thus it can appear quickly. The site must be easily navigable. The domain name also matters, to use a sort attractive domain name is a good approach to online advertising. It also matters to look upon that what at the publicity and advertising performance. It is making passage to the site (Instrumentation, 2010). If many of parameters are measured while choosing the websites for online advertising, then the blow of that advertising will be missing. To choose right social media and websites according to theirs popularities is also mattered that how traditional your ads will be, and the most important t hings are that communication problems should be isolated. And a media plan should be designed. Data analysis: Nowadays it is the biggest problem that customers are annoyed with thousands of pop-up windows fake ads (Sarantakos, 2007). So at first we have to change our plan to serve the advertisement. So we have to choose those websites that have will reputations and make a deal with few no of an advertising company. And one should increase the involvement of customer in defining brand characteristics. The most important thing in digital advertising is that cost effectiveness. It depends on three relations that are purchase-convictions, preference-liking, and knowledge-awareness. Purchase depends on conversion and conversion rate. Conviction depends on frequency on a search engine or online shops. Preference depends on hits on the web of specific brands ("Digital advertising", 2010). Liking depends on click through rate knowledge interactive advertising, hyperlink. According to the growth of the internet in 2000's, the online advertising also increases. According to survey for the yr 2012, Jup iter Research forecasted $34.5 billion in online advertising expenditure. According to information beginning of 2011 online advertise revenues rose 23.2% to make a record US$14.9 billion the rate of expansion is almost double through the growth of the year 2009. So in upcoming days with the help of growth of internet, digital advertising will also increase. But the competition will be high (Hine, 2013). So if you are not compromising with the old ideas you are going to be ruined by other upcoming companies. For that you have to make all ads attractive, friendly with all system software, with all browsers, you need a big coverage, cost efficiency, good software engineer, and good web designer, comfortable with a customer with its feedback system. And survey must be required to keep the popularity. All the above data are collected from various books from the library and internet and also through my survey. Conclusion Is promoting advertisement on the internet an appropriate option? I give concern at this question regarding efficiency, profitability as well as marketing processes. Now a days internet advertising is the key of adverting success with the growth of the internet. It is an easy method to distribute information, an advance method of treating customers, an immediate and direct promoting of business, and reduced cost in performing the tasks. The only negative aspect is that customers fear over internet the fear that ordering through an online advertisement will get lost in fear of cyberspace. It is traditional, that with new technology people scared, but it does not take long to adjust. But it also has a sign that generation young people is more active and is much more interested in online shopping through adds after verifying. Though you try your best, you will not let all peoples look upon your ads until you get the reputation. So you have to carry your reputation and regularity with your tricky attractive ads. References Buckland, S. (2004).Advanced distance sampling. Oxford: Oxford University Press. Dahln, M. Edenius, M. (2007). When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media.Journal Of Current Issues Research In Advertising,29(1), 33-42. https://dx.doi.org/10.1080/10641734.2007.10505206 Digital advertising. 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