Marketing assignment Essay Example | Topics and Well Written Essays - 500 words

Marketing assignment - Essay Example We are now in an age where taking care of children is already a shared responsibility and as such, she should widen her segmentation to include the husband as well. Instead of just women, she should target both the mother and father who shares the parenting responsibility. Such, the best market for Trap-Ease are parents and not solely women. Martha should also capitalized on the non-poison aspect of controlling the mouse problem. Such, she should also target the environmentalist who are concerned with the use of poison in controlling the rodents as it contributes to global warming. Companies and industrial sites should also be targeted as they too have a pest issue to contend. The specification of Trap-Ease suits them as the product is well-designed that its aesthetics will fit the corporate and industrial setting. 4) Describe the current marketing mix for Trap-Ease. Do you see any problems with this mix? For the marketing mix of introducing her product to its target market, Martha h as Trap-Ease as a product. Her pricing seems to be okay because there is no apparent price resistance with the product. Given the cost that she needs to recoup, it is not advisable for her to cut its price but she just have to work on the scale of her sales.