Business Plan for a food truck Article Example | Topics and Well Written Essays - 1750 words

Business Plan for a food truck - Article Example Our marketing mix which includes all the segments in terms of pricing, place, promotion and product are updated. The company’s financial projection and the current trends in operation is a good indicator of the ability of our company to break even fast and start realizing its profits. N. Panadas is the name of our company which is located at 12321 University Blvd., Orlando, FL, 32817. Our Company is a Venezuelan food truck that offers Venezuelan empanadas. N. The stuffing for the empanadas is your choice of beef, chicken, cheese, shrimp and fish. While attending to a college I noticed that most of the common fast food chains were built around college campuses. While offering a lot of variety, there were no fast food chains offering empanadas. Most importantly none of the fast food chains offered delivery to dorms even while being across the street from them. N.Panadas offers not only authentic Venezuelan empanadas but also caters to the college lifestyle. The fast food industry is one of the booming industries in terms of business. Most of the students have no time to prepare their own food and would therefore bump into any food store to look for food. For this reason the N. Panada’s has decided to meet the needs of our customers. Our target customers as already described above as the UCF campus students. Most of our target group is students who are aged between 16-30 years. This is a youthful stage which requires a lot of energy due to their extensive active nature in their daily activities. The figure below is an indication of the rising fast food trends. The figure projected above represent the rising population of our target location. There is a good indication that with the rising numbers of the population the fast food industry demands also increases as well. This is proof enough on the rising profits that are being attained from the fast food company. With these projections it is expected that N. Panada’s company is likely to enter