Marketing Proposal - LA Fitness Gym Essay Example | Topics and Well Written Essays - 1500 words

Marketing Proposal - LA Fitness Gym - Essay Example This is the reason why we have proposed a business idea of introducing a chain of restaurants in LA fitness gyms across the United Kingdom. The name which has been proposed for the restaurant is LA Cuisine, and the restaurant would provide healthy food that contains would supplement required for a healthy diet. Moreover, a variety of meals would be available on the menu to suit all type of workouts and individuals. The four main offerings which will be made are mentioned below. 1. Protein booster - ideal for bodybuilders 2. Slim fast meal –ideal for people who want to lose weight 3. High crab meal - ideal for people who do endurance training 4. Low meals - ideal for people who want to acquire a lean body and muscle definition Moreover, advice will also be provided to the customers in order to counsel them with regards to the best meal that would suit their workout. This would enable them to attain the workout results quickly and breakfast, lunch and dinner will be served. SWOT Analysis With regards to the business, the strengths, weaknesses, opportunities and threats that have been identified are mentioned below. Strengths Locations of LA Fitness Gym There are eighty gyms all over the UK and has multiple health club locations.  Therefore, they will not hesitate in availing services offered by LA Cuisine. Market Research LA fitness gyms already know their customers well and since LA Cuisine is offering food for the people who have joined the gym, they will not have to spend huge amounts of money in conducting market research with regards to the customers (Meyerson & Scarborough 2007, pp. 55). Lower Advertising Costs Since customers are already aware of the LA fitness gym, LA Cuisine will not have to spend heavy amounts on advertising. Weakness Association with LA Fitness Gym Since LA Cuisine would be associated with LA fitness gym, anything bad that happens will also have a negative impact on the goodwill and the reputation of LA Cuisine. Opportunities Increase Locations LA Cuisine can open a restaurant in locations other than those at LA fitness gyms as well. In this way, they can expand their pool of customers and increase market share (Dunbar & McDonald 2004, pp. 200). Threats Competition The United Kingdom covers quite a large area and so the population is also large. Therefore, there are many people who go to gyms for fitness purposes because of which there are lots of gyms in the UK that gives the people a variety of choice due to which the competition for LA Cuisine is intense. Credit Crunch Lack of availability of funds or loans results in credit crunch due to which LA Cuisine can get adversely affected.